Duel Links features characters from the entire Yu-Gi-Oh! Duel Monsters anime series. Seto Kaiba has created a virtual reality "Duel World" in order to gather the best duelists so they can compete. Players first have the option to play as either Yami Yugi or Seto Kaiba. As they continue to win duels, other characters become unlocked, including the character the player did not choose at the beginning.