A high school student arrives in the rural town of Inaba to spend a year living with his uncle and young cousin. Shortly after his arrival, a series of mysterious murders begins. Victims are found hanging from elevated structures with no clear cause of death. The protagonist and his classmates discover they can enter a fog-filled world through television screens, and that people who appear on a local urban legend broadcast called the Midnight Channel are the next to be targeted. Using the power of Personas, physical manifestations of their psyches, the group forms an Investigation Team to rescue potential victims from the TV world and identify the killer before the fog rolls in.