Max, the main protagonist of Max & the Magic Marker arrives home from school one day and finds his younger brother Felix playing in his room and smashing his beloved toys. Being annoyed by his little brother Max searches online on the search engine website “Giggle” for a way to get rid of Felix. He immediately stumbles upon a spell which promises to make his brother disappear. Reading the spell out loud opens up a mysterious portal from which a giant claw emerges and kidnaps his little brother Felix. Realizing the consequences of his actions, Max jumps without hesitation into the portal to rescue Felix and enters a magical and hostile world controlled by the evil lord Mustacho and his henchmen.