Jill Evans grew up working at her grandparents' bakery, Evans' Bakery, whose success allowed Jill to go to culinary school. Upon returning after graduation, she is shocked to find that a new Mega-Mart has stolen all the customers, and as a result, Evans' Bakery has closed down! For the next 4 years, Jill decides to open her own bakery, Jill's Bakery (and other bakeries as the game progresses) in order to fight back and earn enough funds to reopen her grandparents' bakery.